Below are some of my sketches for a recent logo redesign for GMW & Associates, a company that was looking for a professional logo that captured the many aspects of their title company and also their Chicago and Celtic roots. Even though I love using the computer, I prefer using pencil and paper for the initial design process!
I brought the initial sketches and brainstorming to life using Adobe Illustrator in order to show the client a wide array of options. This can be helpful when a client doesn’t have a clear idea or sketch of what they want in a logo. Below are a few of the sample logos I made for GMW & Associates.