To help promote a kids self-defense class that I help out with, I decided to make a small flier that could be passed out easily and was very affordable to print. I stuck to one color and a size that is 1/4 of a letter size sheet of paper so that the design could be xeroxed.
Based off a group picture of the kids in the class, it took several attempts before I came up with the sketch used below. Drawing kids is way harder than drawing adults! The proportions are all weird. Plus, I had to keep things simple so it would scale. The casual type and lines in the flier match the feel of the drawing and grabs the attention of kids and adults.
UPDATE: The kids program is doing great! We have a solid group of kids that are learning a ton. It is so rewarding to help kids gain confidence in themselves.